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Coming Soon & the tale of 1 Cow Hollow block?

by sfishome on December 16, 2009

Is Cow Hollow hot enough that only a “coming soon” for-sale sign is enough to sell the home? The tale of a few similar homes on 1 Cow Hollow block.

In the below video I was just walking by and noticed a “Coming Soon” sign – and in my video was trying to remember past prices…. so a few quick facts to correct what I recalled on the fly in the video:

3055 Laguna – a single family home in Cow Hollow, was asking $829,000 and just sold on 11/22 for $929,000. Apparently with 5 offers.

I then refer to a home across the street that sold for “about a million”. Well, in 2003 it sold for $850,000 but then in 2007 it sold for $1,389,000. Whoa! For some reason I thought it went for $1.1 or so.

Then to the home in question, 3020 Laguna with it’s “Coming Soon” sign. The agent told me over the phone that he had it on his website, but I don’t see it there (www.mariomarianirealtor.com). He said it was listed for $1.3 million or some really high number, but that everyone assumed it would probably sell somewhere in the $900,000’s.

Well – in this video – I do a walk through – and yes, $900’s is it’s maximum value.

Finally, I refer to 3041 Laguna as a multi-unit building but it was just a much larger single family home with multiple levels. Check out the before and after photos here:

BEFORE
Sold for $1.1 million in Nov 2005 (915 SqFt on a 2173 SqFt lot)

AFTER
A “private” sale (just outlawed by the San Francisco Association of Realtors). But just visit propertyshark or zillow and you’ll find public tax record info. But suffice to say, when it was asking $3.75 million you know it sold for over $3 million.

So – what to do with the home in question? 3020 Laguna. Try to create a $3 million home ala 3041 Laguna, or some how pull off a $500,000 increase with next to now work? Ahh right, that’s yesteryear’s market. Stay tuned, and we’ll report on what happens to “Coming Soon” which is STILL not on the San Francisco MLS.

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